A better-defined problem and more useful supplier conversations
The useful test is straightforward: the business problem is described clearly enough for several viable responses to be compared. With Links and Route Directory, Britixo agrees that evidence early, while choices are still inexpensive to challenge. “A better-defined problem and more useful supplier conversations” is treated as an operating condition, not a line added to a presentation after the design has already been fixed.
The conversation starts with the operating situation, not a predetermined product. The approach gives decision makers and representative users enough context to ask useful questions, accept a trade-off consciously and recognise when the service needs attention. It also keeps a sensible improvement route open after the first release.
