Lead intelligence help index
Browse connected Britixo guides for lead intelligence.
Understand the internal lead score
Understand the internal lead scoreUse the module’s score as a prioritisation signal based on company, enrichment and suppression evidence.
Open guide →GuideUnderstand lead grade and persona
Understand lead grade and personaReview the generated grade and SIC-based persona before outreach.
Open guide →GuideUnderstand the recommended outreach action
Understand the recommended outreach actionUse the displayed internal action as a review aid, not an automatic communication instruction.
Open guide →GuideUnderstand company address quality
Understand company address qualityReview the module’s address-quality assessment before postal outreach.
Open guide →GuideUnderstand suppression status
Understand suppression statusDo not progress a company marked for review or suppression until the stated reason has been assessed.
Open guide →GuideUse High Priority and Ready for Letter filters
Use High Priority and Ready for Letter filtersUse the implemented score thresholds and clear-suppression state to filter the current results.
Open guide →GuideVerify company research before outreach
Verify company research before outreachCheck current company, website, address and contact evidence before using a saved result.
Open guide →GuideHandle review-required companies
Handle review-required companiesAssess weak evidence, conflicting identity or suppression reasons before import or contact.
Open guide →GuideUnderstand Companies House data separation
Understand Companies House data separationUnderstand the distinction between saved module results, native Leads and Letter Manager history.
Open guide →GuideUnderstand Companies House module data retention
Understand Companies House module data retentionUnderstand that deleting a saved search removes its module rows but not native leads already created.
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