Website design brief: every step and field

Client Discovery & Project Briefing Portal

Understand the ten-step Website Design Brief

Complete Business Details, Website Type, Design Style, Inspiration, Required Pages, Homepage Flow, Features, Content & Uploads, Technical requirements and Review & Submit.

Move between brief steps

Use Next and Back; autosave records step answers and current progress.

Resume a saved website brief

Open the same secure link and continue from the recorded current step.

Complete Business name

Enter the organisation or trading name.

Complete Industry

Describe the business sector.

Complete Business description

Explain products, services and positioning.

Complete Target customers

Describe intended audiences and customer groups.

Complete Main website goal

State the primary commercial or operational outcome.

Complete Website type choices

Select any applicable type: Corporate business, Service-based, Product showcase, E-commerce, Booking, Landing page, Portfolio/projects, Client portal, SaaS/software or Recruitment/careers.

Complete Desired visitor actions

Select Call, enquiry, quote, appointment, purchase, account/login, brochure download, application or WhatsApp actions.

Complete Design style

Choose Clean corporate, Luxury premium, Modern technology, Minimal and elegant, Bold and creative, Friendly and simple, Dark professional, Light and clean, Startup/SaaS or Formal enterprise.

Complete Light, dark or mixed layout

Choose Light, Dark, Mixed or Not sure.

Complete Colour preferences

Describe preferred brand or interface colours.

Complete Colours to avoid

List colours that should not be used.

Complete Inspiration websites

Provide websites or products the client likes.

Complete What the client likes

Explain useful visual, content or interaction qualities.

Complete What the client dislikes

Explain unwanted styles or behaviours.

Complete Required pages

Select Home, About, Services, Products, Pricing, Portfolio, Case Studies, Testimonials, Blog, Careers, Contact, FAQs, Privacy, Terms or Cookie Policy.

Complete Separate-page requirement

Choose Yes, No or Not sure.

Complete Additional pages

List any page not included in the standard choices.

Complete Homepage hero style

Choose Large banner, Video, Slider, Static professional, Animation/modern visual, Product showcase or Not sure.

Complete Main call to action

Enter the principal homepage action.

Complete Homepage sections

Select hero, about, services, products, why choose us, process, statistics, logos, testimonials, case studies, FAQs, contact, map or final CTA.

Complete Required website features

Select forms, booking, callback, job application, upload, payment, catalogue, cart, login, admin, content management, chat, WhatsApp, maps, reviews, newsletter, CRM, email or SMS/WhatsApp notifications.

Complete Post-submission actions

Select email admin, email customer, save in admin, create CRM lead, generate reference or redirect to thank-you.

Complete Customer login required

Choose Yes, No or Not sure.

Complete Content readiness

Choose Ready, Need rewritten, Need from scratch or Not sure.

Complete Content tone

Choose Corporate, Premium, Friendly, Technical, Simple, Luxury, Sales-focused or Formal.

Complete Content and asset notes

Explain available text, imagery and brand materials.

Complete Domain and hosting

Describe existing domain/hosting status and access.

Complete Preferred platform

Choose Core PHP, Laravel, WordPress, Shopify, Custom CMS or Not sure.

Complete SEO requirements

Describe search-engine requirements.

Complete Analytics requirements

Describe analytics and reporting needs.

Complete Tracking requirements

Describe pixels, consent and conversion tracking needs.

Complete Target launch date

Enter the desired launch or project date.

Upload brand assets

Upload logos, guidelines or supporting files during the design-style/content stages.

Upload content files

Add documents, images, spreadsheets or other supported content references.

Review the website brief

Check all ten sections and uploaded-file count before signature.

Confirm authorised use of the information

Select the review confirmation allowing the project team to prepare the design and delivery scope.